Reducing water consumption conserves natural resources, lowers operating costs, and supports sustainable development (SDG 6 Clean Water and Sanitation, SDG 12 Responsible Consumption and Production). Reducing water consumption can result in direct cost savings for hotels through lower water bills through implementing water-efficient technologies, fixing leaks, and encouraging guest conservation. In water-scarce destinations, demonstrating responsible water management can also help hotels maintain their license to operate and avoid potential conflicts with local communities.