Geoffrey Lipman emphasizes the importance and feasibility of achieving 'Climate Justice' in tourism, particularly for the Least Developed States (LDCs) and Small Island Developing States (SIDS) most vulnerable to climate change. He underscores the historical precedence of advocating for justice for the most vulnerable in environmental movements. Lipman's organization, SUNx Malta, is actively working to implement Climate Justice in tourism through initiatives like providing scholarships for students from LDCs and SIDS, promoting Climate Friendly Travel (CFT), and demanding increased funding for tourism adaptation alongside prioritized Sustainable Aviation Fuel for small islands heavily reliant on aviation. Lipman argues that these actions are not only morally right but also urgent and achievable, urging others to join their efforts in promoting Climate Friendly Travel.