The tourism business can effectively communicate its CFT initiatives to guests, stakeholders, and the wider community, contributing to SDG 17 (Partnerships for the Goals). This commitment not only enhances the hotel's reputation as a socially responsible business but research shows a number of guests are looking for this kind of program.

Effective marketing of your CFT commitment can help differentiate you from the competition and capture a larger share of the growing green market. Also, showcasing your dedication to CFT can generate positive media attention and word-of-mouth recommendations, ultimately driving increased bookings and revenue for the property.